Clothes won't change the world, but the people who wear them will. We see something different. So it stands to reason that we created something different. We didn't see emotive clothes, we didn't see labels taking risk, making waves or being provocative. In short, we didn't like this. We have a strong vision; we want to create clothing that moves people in a slightly cutting way, whilst simultaneously reflecting on the beauty and pain of living. We look at the world through a dystopian lens; we almost see what might become of the world if we don’t change the way we use and consume it.